1P4E (@1p4emusic) f/ Kuji Young & Tosha Marie - "Not Around" (Video)

Music collective 1P4E’s visual for “Not Around” is a testament to the power of collaboration and creative connection. After the original visual concept was scrapped due to logistical challenges, the team leaned on relationships built over years of creative work. Niceymost reached out to a director he had worked with nearly seven years earlier on a short film. That director, whose career has continued to grow in the film industry, helped connect the team with videographer Ryan Piwarski, creating a new path forward for the project. The collaborative spirit behind the video mirrors the creation of the song itself. Kuji Young was brought into the record early and delivered a performance that elevated the emotional depth of the first verse. Years later, Tosha Marie joined the project through a connection made by KA3, providing a second perspective that balances vulnerability with reassurance. Together, the artists create a conversation about anxious love rather than a simple love song. What makes this visual so special is everything that happened behind its creation. The music video is rooted in connection, creating a beautiful synergy among everyone involved. The collaboration behind the project demonstrates how trusting creative relationships and embracing different perspectives can transform an idea into something greater than originally imagined. Now officially released, “Not Around” is an emotionally layered R&B record accompanied by a music video with a jaw-dropping ending. Featuring vocals from Kuji Young and Tosha Marie, the song captures the feeling of loving someone so deeply that the thought of losing them becomes its own source of anxiety. Drawing inspiration from Sam Nelson’s “Now & Forever” for its perspective and storytelling, and Leon Bridges’ “Motorbike” for its color and atmosphere, the visual follows the progression of love and the yearning that comes from wanting to spend every moment with someone. The visual takes viewers by surprise when the characters ultimately lose that loved one. It tugs at the emotions of anyone who has ever experienced that kind of love. Through vivid imagery of everlasting affection and romantic moments, the video transforms fear into a reflection of how powerful human connection can be. For the team at 1P4E, the project reflects a larger mission. Built on the idea of removing barriers between ideas and execution, the company values collaboration as much as creativity. “Not Around” serves as a reminder that great artistry is rarely created in isolation. It comes from trusting collaborators, embracing different perspectives, and allowing a shared vision to evolve into something greater than any one person could create alone. Overall, 1P4E’s vision was beautifully executed through this powerful visual. The world needs to see what great teamwork can create. As strong as the song is, the visual matches the experience. This goes beyond music; it is a project bound to inspire creatives to collaborate.